Home 5 News 5 Five Great Reasons to Sell at Auction

Five Great Reasons to Sell at Auction

March 1, 2021
wooden and gold auction gavel

Have you every thought about selling at auction?  Ronan Brown, from local auction house Browns ASR, explains why selling at auction can be a lot easier than you think.

“The valuation process isn’t as scary as you think.” 

It is a simple process, even in the present restrictions.  A virtual appointment can be arranged, especially useful if you have multiple items or are not sure which ones might be of value.  That way the valuer can ask to see what looks interesting and any marks or features of interest.  Alternatively, a form can be sent in with a brief description and images and the valuer can take a look. 

Once restrictions allow, valuation appointments can be arranged at the sale room in Jedburgh, by home visit or at valuation days, held in different locations throughout the year.  The no obligation valuation service for prospective sellers is free of charge.  

Expert Advice

⁠The benefit of selling at auction is the specialist knowledge valuers have about a wide range of items and how to market them effectively.  Browns’ has a programme of sales that allows more valuable items to be sold in international specialist sales, more general items in monthly auctions and affordable items in timed auctions.  All auctions are available online.

“Attic treasures can be worth more than you think.”

An item could be worth a lot more than clients think and searching the attic could unveil a hidden gem that had been long forgotten.  Browns’ have seen items sell for a lot more than predicted.

“A Famille Rose Charger, that had been imported from China at the beginning of the last century and then passed to the vendor’s Grandfather in a game of cards, attracted a lot of interest.  The Chinese market has been strong for quite some time at auction and this piece depicted two polychrome Imperial five claw dragons, synonymous with the Emperor, symbolising his imperial power.  During the Qing dynasty the 5 claw dragon was strictly reserved for the Emperor’s use.  Six online bidders took the bid up to £23,000 and eight telephone bidders pushed the final bid up to £27,000 and gave the vendor a lovely surprise when they returned home from holiday.”

“It generally only takes a few bidders to push the price up.”

Auctions are exciting and it only takes a few bidders to push the price of an item up.  Live online and timed auctions have proved popular on the Browns’ website with record numbers of registered bidders.  Bidders have a whole host of other ways to bid; by phone (with no minimum bid required), absentee bids, bidding via auction platforms or in the room (when restrictions allow), ensuring a lively atmosphere – and with more buyers, it’s more likely clients will achieve great prices for their items.

Wider Reach

As people have become more comfortable browsing and spending online, online auctions have seen a surge in interest.  Browns use auction platforms where people from around the world can search for desired items, exposing every lot to a large and engaged audience.  Items are photographed under lights, given a detailed description and then promoted online via catalogues, social media, printed media and search engines.  The removal side of Browns is on hand to both collect and deliver items nationally making the process simple for both buyers and sellers in these turbulent times.

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